2 亿次观看背后的 AI 内容制作系统：Sarah Chieng 与 Cova Lee

简要描述Brief Description

2亿次观看背后的人工智能内容系统——Sarah Chieng（Cerebras）与 Cova Lee（OpenAI）The AI Content System Behind 200M Views — Sarah Chieng， Cerebras & Cova Lee， OpenAI

目录Table of Contents

• 内容
  Content
• 构思与灵感素材库
  Ideation and the Swipe File
• 脚本编写与录制
  Scripting and Recording
• 编辑与再利用
  Editing and Repurposing
• 设备与家庭录音室
  Equipment and Home Studios
• 问题与讨论
  Questions and Discussion

内容Content

在我们开始之前，先快速了解一下在场各位的情况：以前做过某种视频内容的人有多少？请举个手。不错，太棒了。那如果你是从头开始做的，比如完全不用 AI，也请举个手。Really quickly, before we kick off, I think it'd be super helpful to understand for the room, what percent of people, just raise your hand, like you've created some form of video content before? Nice. Amazing. And then, raise your hand if you do it from scratch, like no AI.

太棒了。最后一个问题是，有百分之多少的人是因为 AI 和使用 AI 工具才开始创作内容的？只有一小部分。好的，不错。在我们开始之前，我想分享一句很有帮助的话，或者说一个我们常引用的数据，这个说法来自约翰·梅迪纳，谈的是记忆。Amazing. And then the last question is, what percent of people started creating content because of AI and using AI tools? A handful. Okay, nice. before we get started, I think there's a really helpful quote that or metric that we like to reference, which is from John Medina about memory.

因此，有一项统计数据显示，三天后，人们只能记住所接收信息的大约 10%；但如果有视觉辅助工具——就像我们今天要教你如何制作的那种——记忆率就会提高到 65%。那么，我们开始吧。And so, there's a stat that after 3 days, people remember about 10% of the information that they input, but when there's a visual aid, like what we're going to help you learn how to do today, it increases to 65%. So, let's get started.

那么，我先自我介绍一下。我叫 Sarah Chang，是 Cerebras 的开发者体验负责人。我们正在打造全球速度最快、规模最大的 AI 处理器。我们为 OpenAI、Mistral、Cognition 等许多模型提供算力。作为开发者体验团队的一员，我的工作之一是创作大量技术内容，讲述我们硬件背后的故事，以及我们如何实现快速推理。此外，我也会在自己的 YouTube 频道、LinkedIn、Instagram 和 Twitter 上创作很多内容。嗯，对。So, I'll introduce myself first. My name is Sarah Chang. I am the head of developer experience at Cerebras, where we are building the world's fastest and largest AI processor. And so, we power a lot of models with OpenAI, Mistral, Cognition, etc. And as part of my job for developer experience, I have to create a lot of technical content, telling a lot of the stories behind our hardware and how we power fast inference. But separately, I also create a lot of content on my own personal YouTube channel and LinkedIn and Instagram and Twitter. and and yeah.

发言人：大家好，我是 Kova。我刚加入 OpenAI 的开发者体验团队。在此之前，我是一名全职内容创作者，主要制作短视频内容，发布在 Instagram、YouTube Shorts 和 TikTok 上。我们的使命是让 AI 惠及全人类。Speaker: Hi everyone, I'm Kova. I just joined the developer experience team at OpenAI. Prior to that, I was a full-time content creator, mostly making stuff on short form, so Instagram, YouTube Shorts, and TikTok. And yeah, our mission is to make AI beneficial for all of humanity.

首先介绍一下整个流程：我们的大多数示例都会放在一套内容相当丰富的幻灯片里，里面会有各种提示词、我们使用的具体工作流程，以及我们使用的工具。先说明一下，这其中很多内容都会基于 ChatGPT（以前叫 Codex）。我们使用的是 GPT 5.6 Soul ultrafast，这是 Codex ChatGPT 中由 Cerebrus 提供支持的模型之一。这个模型特别实用的一点是，它的运行速度可达每秒 750 个 token。Okay, so to preface how everything is going to run, most of our examples are it's going to be a deck pretty full of like prompts, exact workflows that we use, tools that we use. And so as a preface, a lot of this is going to be on top of ChatGPT, previously known as Codex. And we're using GPT 5.6 Soul ultrafast, which is a one of the models inside of Codex ChatGPT that's powered by Cerebrus. And so one thing that's super helpful is that this model runs at 750 tokens per second.

因此，尤其是在处理视频、大型脚本和大型文件时，它会非常有帮助。So especially with video, processing large scripts, processing large files, it can be super helpful.

而且它是 ChatGPT 中速度最快的模型之一。另外，这个工作坊也有书面版。我们还共同发布了一篇博客，内容与这个工作坊的形式类似，介绍了非常相近的概念。所以，如果你想参考一下，或者再看看这些提示词，就不必把我们这里展示的内容全都重新输入一遍。And it's one of the fastest models inside of ChatGPT. So also, another form of this workshop is available in a written form. So we've actually published a blog together, kind of a blog form of this workshop that outlines a very similar concept. So if you want to reference it or look at the prompts again, you don't need to necessarily like type everything we show here.

发言者：我觉得还有件很酷的事，值得先说一下：我和 Sarah 都是内容创作者，但我们创作的视角不同。所以能聚在一起合作，真的很棒。就像我们之前聊过的，你更像是把这件事当作一个系统来做，打造一个可以持续产出优质内容、服务受众的平台。我觉得我则更偏向于从设计背景出发。Speaker: And I think something cool also to preface is myself and Sarah we're both content creators, but we create from different perspectives. So it's like really cool to come together and work on this together. Like we talked about this before, but like you come from this place of like being able to do it as like a system and as a like one place where you can consistently put out like good work for your audience. And I think I error more on the side of like coming from it from like a design background.

所以，我们把系统层面和设计层面结合起来，因为我们想创作出能引起共鸣的优质内容。So like the like systems aspect and also the design aspect is something we're combining together because we want to create like good content that resonates.

发言人：是的。所以我觉得有一点很酷，那就是我们创作内容的风格截然不同。她是一位艺术家，你们会看出来的。Speaker: Yes. So I think one cool thing is that we do have very different styles of creating content. She is an artist. You will see that.

在右侧你大概能看出来。她们很有艺术感，有很多非常精美的文字和动画，而且她在灯光效果上下了很多功夫。而我则更直接，主要通过文字讲解技术内容和概念。You can kind of see it on the right side. They're very artistic. There's a lot of really beautiful text and animations and she does a lot with the lighting. and I am more straightforward. Text teaching technical content and concepts.

所以，我觉得入门时有一点会很有帮助：我们通常会遵循六个阶段，而本次工作坊接下来的内容也都是围绕这六个阶段来安排的。这六个阶段分别是构思、撰写脚本、录制、剪辑、再利用和发布。所谓构思，就是思考如何利用 AI 帮助我们想出一些很酷的创意，让它们在当下纷繁的信息中脱颖而出。So, I think to get started, one thing that's kind of helpful is that we generally always follow six stages and the rest of this workshop is really structured with these six stages in mind. And so, the stages are ideating, scripting, recording, editing, repurposing, and publishing. So, ideating is how do we use AI to help us come up with really cool concepts that kind of stand out from all of the noise that we see today.

我觉得，尤其是现在这么多人都能创作内容，要让自己脱颖而出就更难了。接下来是脚本创作：我们如何利用 AI 创作真正有力的脚本，如何设计钩子，如何测试不同的创意、录制、剪辑和重新利用内容。重新利用内容指的是，比如说，如果我们其中一方制作了一条较长的视频，我们如何把它改编成几条姊妹视频，或者如何用非常系统化的方式把它拆分开来。然后当然还有发布，以及撰写所有这些配文之类的，诸如此类，特别烦人。所以，先简单介绍一下，这些就是我们将在整个工作坊中逐一讲解的工具。我们会大致聊聊，比如说，这一步要用这个工具，以及具体怎么用。I think especially now that so many people can create content, it's even harder to differentiate yourself. the next is scripting, how we use AI to create really powerful scripts, how we create our hooks, how we test different concepts, recording, editing, repurposing. Repurposing is referencing like, for example, if either of us create a longer form video, how do we take that to maybe create sister videos or how do we cut that up in a very systematized way, and then of course publishing and writing all these captions and yada yada yada, very annoying. And so, as kind of a preface, these are the tools that we're going to walk through throughout the entire workshop, and we'll kind of talk through them like, oh, like for this step we'll use this tool and this is how we use it.

不过，为了让你提前大致了解一下，我们已经把所有内容都列在这里了。But just so you get kind of an early preview, we've listed it all in here.

构思与灵感收集库Ideation and the Swipe File

说话人：是的，我们总要经历的第一个阶段就是构思。你是怎么想出创意的？你又怎么知道该为哪类受众创作？我们在构思时主要采用两种方法。首先，建立你的灵感素材库。Speaker: Yeah, so the first stage we always go through is ideation. How do you come up with the concept? how do you know like which audience to create for? So, there's two main parts we really like to approach ideation with. First is to build your swipe file.

所谓灵感素材库，说白了就是一个一站式的地方，收集你喜欢的参考资料、脑海中想到的所有问题，以及任何能给你带来灵感的东西。它可以有很多种形式。我的灵感素材库是一个色彩缤纷的网站，我会把每个视频、每张保存下来的 Pinterest 图片都放进去。不过，也可以用 Notes、Obsidian 和 Notion 来做。What a swipe file is is basically a one-stop shop for all of your favorite references, all of the questions you're thinking about, absolutely anything that inspires you. This can come in many different forms. My swipe file comes as this colorful website where I just like put every video, every like Pinterest picture I save. But, it can also come on notes, Obsidian, and Notion.

我们附上了 Swyx 的素材库策略，因为这也是你可以在网上找到并用来创建自己的素材库的内容。此外，除了可以一站式查阅参考资料之外，顺便说一句，这也是一条指令，让你的智能体能够从这些参考资料中提取内容，并理解你想要的创意风格。We are attaching Swyx's swipe file strategy cuz this is also something you can find online and use to create your own swipe file. And in addition to having a one-stop shop for references, by the way, this is an order for your agent to be able to pull from those references and understand what kind of creative style you're going for.

我们还想了解该如何构建产品，比如，我们想为谁构建？为此，我们很喜欢打造定制工具。举个我自己的例子，我想为 YouTube 打造一款研究工具。We also want to understand how do we build things? Like, who do we want to build for? And to do so, we really like to create custom tools. For myself, an example is to build a research tool for YouTube.

我当时在想，好吧，我刚开始做 YouTube，怎么才能看懂标题和缩略图呢？这非常重要，因为 YouTube 视频的表现有 50% 取决于它的包装方式。可我不知道该从哪里开始。I was thinking, okay, I'm new to YouTube. How do I understand titles and thumbnails? Extremely important because 50% of a YouTube's performance is really based on its packaging. And I didn't know how to start.

于是，我用这个一模一样的提示词创建了一个研究工具，让我能够从喜欢的创作者那里抓取数千个视频，集中在一个地方查看，还能重新混搭，并从喜欢的缩略图中汲取灵感，制作新的缩略图。你可以从截图中稍微看出它的样子。此外，我还在这个工具的基础上继续开发，想着：YouTube 很大程度上就是要看一个标题和缩略图能否在其他缩略图——也就是 YouTube 首页上的其他视频——中脱颖而出。So, I used this exact prompt to create a research tool that allows me to pull thousands of videos from my favorite creators, be able to see them all in one place, and also be able to remix and create new thumbnail inspirations from my favorite thumbnails, which you can see a bit of a screenshot of. In addition, I ended up building upon that tool by thinking, okay, YouTube is so much about seeing if a title and thumbnail stands out in comparison to the other thumbnails, the other videos on the YouTube homepage.

那么，它在首页上够突出吗？我创建了这个模拟器，它会在右侧模拟 YouTube 首页，这样我就能查看并研究怎样才能让这个想法脱颖而出，甚至在动手构建之前就做好准备。所以，我认为智能体最棒的一点就是，它能让你构建定制工具，帮助你了解该如何打造某些东西，然后再着手去做。这个模拟器只是帮助我了解 YouTube 系统和 YouTube 生态的一种方式，这样我就不必真的经历制作视频的种种艰辛，然后，嗯，把所有那些事情都做一遍。So, does it stand out on the homepage? I created this simulator, which on the right side simulates the YouTube homepage, and I'm then able to see and basically do research on how can I make this idea stand out before I even start building. So, I think one of the best things about agents is it allows you to be able to build custom tools for understanding how you can build things before you go ahead doing them. And this was just a way for me to understand the YouTube system the YouTube ecosystem without really having to go through, you know, all of the trenches of creating a video and then yeah, doing all of that.

发言人：我想再补充一点，呼应一下 Koda 刚才提到的内容：无论你是在制作视频还是撰写文章，标题和标题图片的重要性都常常被严重低估。它们是人们最先看到的内容，也会决定人们是否真的会去阅读或观看你创作的内容。我觉得很多时候，大家创作完内容后，只花大概 5 秒或几分钟琢磨标题和头图，但实际上应该把 50% 的时间花在这上面。Speaker: And I think adding on one more thing to what Koda just mentioned is that something that is extremely underrated whether you're creating a video or you're creating an article is how important your title and your like title images. It's the first thing that people see. It's going to determine whether or not people actually read or watch whatever you're creating. And often times I think it's common like you create your content and you spend like maybe 5 seconds or a few minutes thinking through your title and your header when really you should be spending 50% of your time on it.

而且我觉得，无论是对我们俩来说，基于经验，还是从业内的一些轶闻来看，它们都会造成巨大的差异，决定你最终获得的是 500 次观看还是 500 万次观看。然后，另外说到灵感素材库，我的素材库没那么漂亮，不过我……And it will make I think both of us from experience and just from anecdotes in the industry like they will make such a big difference of whether or not you get 500 views versus 5 million views. And then, also on the swipe file note, my swipe file is not nearly as beautiful but I.

它可以像我的做法一样简单：每当我在 Twitter 上看到喜欢的东西，就直接把链接贴到这个 Notion 页面里，这样我的 ChatGPT 随时都可以参考它，比如说：“这就是我的品味。”这就是我认定的优质内容。对了，Swyx 也写过一篇很棒的文章，讲了你应该如何看待灵感收藏夹，以及如何自己建立一个，哪怕只是作为自己的参考也很不错。所以，偶尔——也许一年一次——你看看它，就会想起来：“哦，对，这些东西还在呢。”我很想做这件事……它能……它正在……为我灌输这些想法，并给我带来灵感。it's I can be as simple as my version, which is: anytime on Twitter that I see something I like, I literally just paste a link in this Notion page, and it's something that my ChatGPT can always reference as, like "This is my taste." This is what I'm recognizing as good quality content. and right, Swyx has a great article as well outlining like how you should think about a swipe file and how you can build one yourself even just as a good reference for yourself. So like and once in a while maybe once a year you look at it and you remember like oh yeah, like this exists. I would love to do it's it's in it's instilling and helping inspire me with these ideas.

说话人：灵感素材库策略简直是 A+，因为我觉得智能体最能理解你想从参考素材中得到什么。文字很难达到参考素材所能带来的效果。Speaker: The swipe file strategy is like it's A+ because I think agents they understand the best like what you want off of references. Text can very rarely get to the impact a reference has.

编写脚本与录制Scripting and Recording

发言者：没错。下一个是关于如何创作脚本的。我觉得大概有两种方法。就是……对，我很喜欢 Whisper Flow。我通常会直接说出一个概念。比如，如果我想创作一个技术概念，我觉得你一定要记住，创作内容时，始终要让它给人一种寓教于乐的感觉，对吧？Speaker: Exactly. the next one is is of how you create the script. So I think there's kind of two ways to do it. There's right, there's I love Whisper flow. and I always just like say a concept. Like if I'm trying to create a technical concept, I think one of the biggest things you have to remember is that when you're creating content, you always want it to feel educational, right?

它绝不应该让人觉得像是在做营销。你们可能已经听过这话无数遍了。不过，我觉得这也是其中的一部分。比如说，这就是我很喜欢的一种、非常有帮助的做法。It should never feel like marketing. You guys have probably heard this a million times. But, I think it's part of that. Like a really helpful way that I like to do it.

我觉得刚开始写的时候，听起来可能会很像营销文案，而我也会不自觉地套用那些写过无数遍的表达。相比之下，如果我把它说出来，就像是在教别人一样：这个概念是什么，它为什么重要。然后我基本上就可以把这些内容打包起来，交给 ChatGPT。I feel like when I just start writing, it can sound very marketing and I'm defaulting to these phrases I've written a million times. Versus if I say it out loud, like teaching someone, like this is the concept and this is why it's important. And then I can basically you can package all of that up into like ChatGPT.

当然，语音模式也很棒。让它直接采访你，帮你把思路展开，比如“这部分不太清楚，我该怎么更好地理解？或者我不太确定这和其他内容有什么关系。”Or of course, voice mode is amazing. Having it just interview you and kind of flesh out like this part's not super clear. How do I, you know, understand this better? Or like I'm not really sure how this is related.

比如我们或许应该把它删掉。所以这真的特别特别有帮助。然后这就是一个提示词示例，展示你可以如何使用 Coda 的语音模式。可以这样说：“我正在写一个关于这个想法的视频。请就这个想法采访我。”有两个关键点。Like maybe we should cut it. And so, it's super super helpful. and then this is like an example of a prompt for like how you can use Coda's voice mode. Be like I'm writing a video about this idea. Interview me about it. there's two keys.

始终做到简洁、清晰。这是内容写作的两个 C。然后，正如我想的，Cova 提到过一点：这不仅仅是看看这些参考资料、其他创作者，或者 Twitter 上有什么。你还要关注哪些内容高于平均水平、脱颖而出。Always concise and clarity. The two C's of writing content. And then similarly, I think something that Cova mentioned, but it's not just about like looking at all these references, looking at other creators, looking what's on Twitter. But, you always want to look at like what stand out above average.

所以，我觉得一个很好的例子就是现在，比如说，王大仁发什么推文都可能爆红，哪怕那条推文特别蠢。So, I think a good example is right, like right now, like Alexander Wang could tweet anything and it would probably go viral even if it's like a really dumb tweet.

因此，你总是要将互动表现与其他互动表现进行比较。也就是说，要看我发的这篇帖子和我之前发的其他帖子相比表现如何？从历史数据来看，这篇关于 harness 工程的帖子和其他关于 harness 工程的帖子相比表现如何？自动化能帮你很好地做到这一点。我觉得 Dots 尤其是个很棒的工具，可以持续监控正在发生的事情。不过，下面是一个我很喜欢用的提示词。我觉得类似地，这也属于同一类。And so, you always want to look at engagement relative to other engagement. So, it's always like how did this post that I do compare to other posts that I've done? historically, how did this post about this harness engineering topic compared to other posts about harness engineering? and this is such a great thing that you can do with automations. I think dots especially is such a great way to be always monitoring what's happening. But, here's like a really good prompt that I like to use. and then I think similarly to this, this is of the same vein.

这也是一个很棒的提示，因为我们很喜欢创建技能，在 ChatGPT 配置中创建各种各样的技能；而这也是一种很好的方式，可以在编写脚本这一步帮助你进一步完善脚本。是的，非常简单直接。It's like also a prompt that's great in terms of we love creating skills, so many skills in our ChatGPT setups, and this is a great way to just also help you then refine the script in the scripting step. Yeah, so pretty straightforward.

一旦你能把自己的表达风格整理成一个脚本技能——理想情况下，你已经发布过几篇内容，也喜欢反复打磨它们。你会想：“好，我想要的就是这种表达方式。”然后你就像之前看到的那样，创建自己的脚本技能。我个人一直很喜欢生成三个脚本选项，这样大致看看有哪些可能。如果你想在这个提示词里再加点内容，也可以问：“哦，你想不想按照你想优化的目标给这三个脚本排个名？”比如说，按……我也不知道，给它们打分，互动率占 50%，受众占 50%，类似这样。once you're able to capture your voice as a script skill, and this is ideally you already have a few pieces of content out, and you like mold through them. You're like, "Okay, like this is how I want to sound." And now you build your script skill as you saw previously. I've personally really like to always generate three script options just to kind of see the lay of the land. If you want to add on to this prompt, you can also be like, "Oh, do you want to rank the like the three scripts in terms of what you want to optimize for?" Like rank them in terms of like, I don't know. score them in terms of 50% on engagement, like 50% on crowd, you know, something like that.

而且除了像写脚本这些之外，接下来要考虑的是：“我怎样才能把它变成可以拍摄的内容？”And on top of like scripting, the next part is thinking, "How do I turn this into something I can film with?"

至于我自己，我个人喜欢拍摄很多不同类型的镜头。尤其是做短视频时，你会发现，某种程度上，你总想让观众始终保持新鲜感。所以，镜头清单对我来说非常有帮助。我会根据脚本制作一份镜头清单。大致是这样的：哦。基本上，我会先通读一遍，在现有脚本上做标注，添加诸如 A-roll、B-roll、屏幕录制、图形等内容。我还会再通读一遍，你可以在……里看到。我知道大家都在拍照。And for myself, I personally like to have a lot of different kinds of shots. Especially for short form, you realize that you want to always keep the audience on their toes in a way. So, shot list is something that is extremely helpful for me. I create a shot list off of my script. And what this looks like is Oh. Basically, I have one pass which annotates my existing script and adds like A-roll, B-roll, screen recording, graphic. And I also have a second pass, which you can see in the I know people are taking pictures.

发言人：你打算把这份演示文稿分享到网上吗？Speaker: Are you going to be sharing this deck online?

发言者：是的，这段内容会被录下来。是的，你们都可以访问。所有内容都在博客里。Speaker: Yes, this is recorded. Yes, you guys will have access. And it's all in the blog.

发言者：是的。Speaker: Yes.

说话者：没错。我们已经把博客发出去了。所以，所有内容都在博客上。不过，大家可以随意拍照。第二轮整理还会在最底部生成一份清单。这样，你不仅能在标注过的脚本中看到这些内容会放在哪里，从而大致了解“好，这是旁白，这是镜头”，还可以在拍摄时用这份清单核对；你可以一边拍一边打勾：“好，勾、勾、勾，这些镜头我都要拍下来。”Speaker: Exactly. We have the blog out. So, this is all on the blog. But, feel free to take pictures. So, the second pass is also what creates a checklist at the very bottom. So, not only can you see in the annotated script where these are going so you can kind of like understand, "Okay, this is the voiceover, this is the shot" but you can also have a checklist for when filming; you're like, "Okay, tick, tick, tick, I'm going to just get all these shots in."

说话人：还有一个特别特别有用的工具，我用它来查找内容，尤其是屏幕录制。很多时候，尤其是我们制作与开发相关的内容时，会想展示一些演示。我很喜欢用的一款应用叫 Coast，它能与 Codex CLI 集成。它的功能基本上就是一直记录你的电脑，这确实挺不可思议的；不过，它能找到特定的时刻，而且所有数据都保存在本地。比如，你创建某个演示的那一段。我喜欢把它当作参考，这样就能找到一些我最喜欢的演示里都展示了什么，然后重新录制一遍。Speaker: And a really, really helpful tool that I've used for finding, especially screen recordings. And a lot of, you know, especially when we make dev related content, we want to show demos. one app I really like to use is Coast, and it integrates with the Codex, CLI, and what it does is it basically records your computer over all time, which is pretty crazy, but it's able to find and it's all local and it's able to find, like, this instance where you created a certain demo. I like to use this as reference, so I can find what those demos are in some of my favorite demos, and then re-record them.

发言者：然后我觉得，同样地，沿着这个思路，我们还有另一个很棒的工具 CleanShot。我觉得它的姐妹产品有点像 Screen Studio，但我很喜欢 ScreenShot，因为它真的很容易用——你只要把它添加到系统里，就可以很轻松地录屏、截图，而且它在添加标注方面也特别好用。所以很多时候，你可能见过有人加模糊效果，比如在演示时把某一处内容（像邮箱地址）模糊掉，或者给某个东西描边、加箭头、加文字。就这么简单，马上就能做好，然后保存下来。不用打开 DaVinci 或其他编辑器之类的。Speaker: And then I think similarly in the same vein, we also, another great tool is CleanShot. And so, I think a sister to this is like Screen Studio, but I love ScreenShot because it's really easy to It's just like you add it to your to your system, you can very easily like record, screenshot, but it's really great for annotating as well. So, a lot of the times, if you've probably seen, anyone will do like a blur effect, like they'll blur a certain like they'll blur their email in a demo, or they'll outline something, or they'll create arrows, or add text. Like, it's so easy to do like instantly, and then just save it. there's no like opening DaVinci or a editor, etc.

所以，这是我很喜欢的一种录制方式，比如录制演示、编程教程等等。真的特别好用。然后，我觉得最——哦，它也会思考。And so, this is a great way that I like to record, like if you're recording demos, coding tutorials, etc. It's so good. And then, I think the la-Oh, it thinks too.

哦，我想也行。哦，我觉得最后一张幻灯片——最后再补充一点关于剪辑的内容，就是再说一遍，把所有素材整理好，比如 A-roll，对吧？也就是你自己说话的画面，或者实际发生的事情。B-roll 大概就是一些侧拍镜头、截图、屏幕录制等等。把这些素材都准备好会特别有帮助，比如你笔记本电脑上的屏幕录制 09436。Oh, I guess all right. Oh, I think the last slide the last one more note on editing is just again organizing all of your footage to the point of like Aso, A-roll, right? It's just like you talking specifically or it's like the actual thing that's happening. B-roll is kind of maybe side shots, screenshots, screen recordings, screenshots, etc. it's super helpful to have, you know, all of them is like screen recording 09436 on your laptop.

你应该先把它整理好，ChatGPT 就能立刻帮你做得非常出色。而且，它也很擅长添加媒体。比如，等所有东西都整理好、命名好并放进文件夹后，无论你用什么编辑器（ChatGPT 都可以替你操作），它也很擅长添加和链接媒体，确实如此。You should organize it and ChatGPT will do such a good job of doing it instantly for you. And then, it's also really good at attaching media. So, like once everything is organized and named and in the folder, like whatever editor you use, which ChatGPT can control for you, it's really good at attaching and linking media as well, which yeah.

发言人：是的，资产整理有多重要怎么强调都不为过。这份清单基本涵盖了你需要的所有类型的资产，适用于制作最全面的视频。通常你用不了这么多，但还是很适合留作参考，以备不时之需。就我个人而言，我觉得 Astro 在电脑操作方面非常非常出色，比如你使用 Premiere 的话。DaVinci 也非常非常出色，不过我认为 Astro 可能是最适合电脑操作的，嗯，还有 Premiere。Speaker: Yeah, cannot emphasize how important it is to organize your assets. This list pretty much covers all the types of assets you need and this is for like the most extensive video you can you can make. Usually, you don't need that many, but it's great to still have as reference just in case. personally, I find Astro extremely extremely good at computer use on if you use Premiere, for example. DaVinci is DaVinci is also extremely extremely good, but I think Astro is probably the best for computer use and yeah, Premiere.

发言者：我还想补充一句，作为一个用过 DaVinci、Final Cut Pro 和 Adobe Premiere 的人，我最喜欢的是 CapCut。它是一款剪辑软件，也有桌面版，而且非常出色。好，接下来一个很有帮助的步骤，就是创建一个设计系统。我觉得这一步尤其适合 Soul Ultra Fast，因为它速度非常快，所以你可以多花一点时间在设计上。做这件事大致有几种不同的方法。Speaker: And I will add a side note that as someone who's used DaVinci, Final Cut Pro, and Adobe Premiere, my favorite is CapCut. editor, but there's a desktop version and it's phenomenal. Okay, so the next thing that's really helpful is actually creating a design system. I think this is actually one where because Soul Ultra Fast is so fast, you can really spend a little bit more time on the design aspect of it. And so, there's kind of different ways to do it.

我觉得首先，Figma 现在有很多很棒的 MCP 和插件，确实可以好好利用。这里有个提示词的例子，大意是“我想用几种不同的方式来呈现……”这对我们制作幻灯片非常有帮助。但我觉得类似地，还有一件我真的很喜欢做的事：当你能快速推理，也有这个余裕时，我们会让 ChatGPT 生成整整 10 个不同版本的品牌设计、标志，以及我们希望视频呈现的整体感觉。I think one, Figma has a lot of great like MCPs and plugins now that you can really take advantage of. and so here's an example of prompt of like I want to visualize several different ways. Like this is really helpful for us creating the slide deck. But then I think also similarly, one thing that I actually really like to do is like when you have fast inference and you kind of have the luxury of this, is like we will have we will have like ChatGPT generate like literally 10 different versions of like the branding and the logos and kind of the feel that we want any video to have.

然后你就可以挑选出自己最喜欢的那个版本。And then you can actually cherry-pick the version that you like best.

说话人：那这个要用你的文案素材库吗？Speaker: And use your swipe file for this?

发言者：是的。Speaker: Yes.

发言者：是的。类似于 Sarah 在设计系统方面所做的，我之前已经发布了几条视频，因为我只是想表达：“好，这就是我的风格。”你会想把它整理成一个系统，这样智能体就能更轻松地帮你完成这项工作。所以，我只是给 Codex 写了个提示，让它研究我最近发布的 50 条 Instagram 视频，并把反复出现的视觉风格整理成一份 Figma 文档。类似地，我也根据自己的视频创建了自己的设计系统。Speaker: yeah. So, similarly to what Sarah has done with the design system, because I already had a couple of videos out because I just wanted to be like, okay, this is exactly my style. You kind of want to turn that into a system, which makes it easier for agents to help you with that work. So, I simply gave my Codex prompt to study my most recent 50 Instagram videos and turned the recurring visual style into a Figma document. So, similarly I created my own design system off of my own videos.

编辑与再利用Editing and Repurposing

说话人：我想，另一个方面就是我们实际是怎么剪辑的。这就涉及到更具体的细节了，比如，没有剪辑师的话，这些事情要怎么做？我们俩都很忙，但我觉得尽管这么忙，我们还是创作了不少内容。所以我觉得我特别喜欢用的一类工具，通常就是像 ChatGPT Codex 这样的工具。其实，有很多很棒的 API 可以用于这些视频编辑器。我觉得一个例子就是 Hadrian 开发的 HyperFrames，它就很不错。Speaker: So, I guess another one is right how we actually edit. And this is more in the weeds of like, how do you do all of this without an editor? We are both very busy people and I feel like we both create a good amount of content despite how busy we are. so I think one of the tools that I really love using is just generally with tools like ChatGPT Codex, there's actually a lot of great like, APIs that you can use for all of these video editors. So, I think example is like HyperFrames by Hadrian is really cool one.

它有一个 API。你可以告诉 ChatGPT：“这是类似文档页面的东西，帮我把这个 API 配置好。”它就能很好地帮你完成所有繁重的工作。它在编辑、渲染和审阅方面也特别出色。所以，我只要给它一堆原始素材就行了。It has an API. You can tell ChatGPT, here's the like docs page, set up this API for me. and it does a great job of doing all the heavy lifting. And then it's really great at just like editing, rendering, reviewing. So, I'll just give it a bunch of raw footage.

我会说：“嘿，把这三个角度拼接起来。”I'll be like, "Hey, stitch these three angles together.

“我想要一些文本。这是一些参考视频。编辑它。”然后我会给它一些反馈。我觉得还有一点，嗯，Hyperframes 和 HeyGen 也很擅长这个。它们的核心业务、看家本领，就是为你创建虚拟形象。I want some text. Here are some reference videos. Edit it." And then I will give it some feedback. I think another thing So, Hyperframes and HeyGen is also really good for Their main thing, bread and butter, is like creating avatars of you.

所以，比如说你想录一段视频，我一般不太喜欢整段视频都用 AI 虚拟形象来拍。不过偶尔还是可以的，比如说我说错了什么，比如把每秒 token 数说错了，需要修正一下，这时候就可以让虚拟形象出现大概 0.5 秒，帮你把错误改过来。我觉得情况也类似，我们稍后会再详细聊到这一点；现在提到 Hyperframes 和 HeyGen，是因为如果你想把长视频剪成一堆短视频，它们也特别好用。So, like if you want to record a video, let's I generally don't like filming the entire video and having it all be AI avatar, but like once in a while, like let's say I mess something up, like I say the wrong like tokens per second, and I need a fix it, like you can have an avatar for like 0.5 seconds just like fix it for you. And I think similarly, we'll get to this a little bit later, but I think we're just mentioning like Hyperframes and HeyGen now is like it's also really good for if you want to take like long-form video and you want to snip it into like a bunch of short-form videos.

说实话，它也确实很有帮助，可以一直自动完成这件事。然后你……你可以……我们还会告诉你，ChatGPT 也能上传内容、安排发布时间，还能撰写配文。这样你就能端到端地掌控整个流程。it's also really helpful for doing that all by itself all the time, honestly. And then you you can We'll also tell you how ChatGPT can also upload and schedule and write captions too. So, you owns it end-to-end.

发言者：说到视频编辑器这方面，市面上的视频编辑器很多，比如 CapCut、Premiere、Final Cut、Resolve 等。我觉得可以大致这么理解：用 Hyperframes 的话，你拿到的视频都是已经预先渲染好的。所以，至少以我的经验来说，如果你想修改一下，就得重新输入提示词，然后它会重新渲染，给你生成一个新文件。Speaker: And on the the video editor side of things, like there's a lot of video editors. There's CapCut, there's Premiere, Final Cut, Resolve, etc. I think a bit of a lay of the land is with Hyperframes, you have these videos that are already like pre-rendered. So, if you were to want like an edit, in my experience at least, you would need to like re-prompt and it would re-render and produce you like the new file.

如果你想要更细致地查看所有图层、片段、标题、音乐等等，就需要使用视频编辑器。Astra 在 Premiere 的计算机操作方面表现非常出色。我觉得这是我们正在努力开发的功能。所以，如果你正在用我们的模型在 Premiere 上进行一些计算机操作方面的尝试，我很想听听你的体验。If you want something more granular, so you want to see all of your layers, all of your clips, titles, music, etc., you would need to use, you know, a video editor. Astra is really good for computer use on Premiere. I think that's something we're working on. So, if you're doing some like computer use stuff with our models on Premiere, I would love to hear about it.

我觉得 Final Cut 好得多，因为它有个特别棒的 MCP，嗯，速度真的超快，和 Final Cut 配合起来特别好。到目前为止，我对此也就记了几点。I think Final Cut is a lot better cuz it has a really good MCP that yeah, like so ultra fast is extremely good with Final Cut and yeah, there's just like a couple of my notes on that so far.

发言者：好，所以再说一下 Hyper Frames，这就是一个例子：你只要直接提示它，比如“首先，这是文档，设置好 Hyper Frames”。你可以使用很多不同的工具。这只是我们喜欢用的其中一个例子。Hyper Frames 是 Hagen 做的，然后你基本上只要非常具体地告诉它你想要怎样编辑，它就会生成所有字幕和文字动画。你还可以把 Figma 里的品牌规范提供给它，它就会帮你全部完成。对，提示内容可以非常少。Speaker: Okay, and so again kind of with hyper frames, so this is an an example of like you literally just prompt like first here's the docs set up hyper frames. You can use a bunch of different tools. This is just one example of like one that we like to use. hyper frames is by Hagen and then you can basically just be super just like about that edit that you want and it will do all of the captions and the text animations and you can give it kind of brand guidelines from Figma and it will do all of it for you. Yeah. With very minimal prompting.

说话人：你有没有用过类似超帧的东西，然后就觉得，行，这就是视频了。我不需要再做什么了。我不需要……Speaker: Have you once used like hyper frames and just decided okay, that's the video. I don't need to like do anything else to it. I don't need to

说话者：是的。是的，是的。Speaker: Yeah. Yeah, yeah.

说话人：好了。一条过。嗯，所以另一方面，如果你想更细致地编辑，我一直喜欢自己构建编辑工具和定制工具，因为我更喜欢掌控故事的每个部分，因为我有点……嗯。我Speaker: There you go. One shot. yeah, so on the other end of things, if you wanted to be more granular with your editing, I like to always build my own editing tools and my custom tools because I prefer to control every part of the story cuz I'm a bit of a Yeah. I

说话人：她是创作者。她是创作者。Speaker: She's a creator. She's a creator.

说话者：是的。比如，我一次性搭建了这个音效板，它就是左下角那个有九个按钮的小标签页，基本上就是一个音效包。里面有呼啸声、点击声、快门声之类的音效，我只要点一下，它就会自动插入到某条音轨上。这样一来，我可以使用电脑操作功能，比如说：“好，这是我的音效板，用我的电脑操作，点遍音效板，把音效加进去，就像我自己挑选的一样。”我也可以轻松地回头自己点选。否则，你可能就得把音效拖到时间线上之类的。Speaker: Yes. so for example, I one shotted this music pad, which is the little nine button tab on the bottom left and basically it's a sound pack. So whooshes, clicks, shutter sounds that I could just like click and it inserts it automatically in a certain track. And so this is how I can either use computer use and be like, okay, this is my sound pad, go and use my computer and just tap through my sound pad and just add sound effects exactly as I would choose and I can easily go back and just click through myself. Otherwise, you would probably need to drag a sound to the timeline and things like that.

所以我喜欢开发工具来让事情变得更简单，而且这件事非常容易做到。因此我鼓励大家这么做。So I like to build tools to make it easier and it's extremely easy to do so. So I would encourage it.

说话者：所以我觉得，声音的用法比如说，在转场的时候，我觉得“嗖”的一声就很常见。快门声也很常见。然后每当你想插入一张图片或者屏幕录制时，就可以加一个点击声。对，这些算是最常见的两种。Speaker: And so I'm like ways that you can use sound is right like when you have a transition, I think whoosh is a pretty popular one. Shutter click is a popular one. And then whenever you want to insert like an image or a screen recording, you would add like a click sound. Yeah, those are like the most common two.

说话人：是的。嗯，我特别喜欢用的另一个剪辑小技巧，就是改造画面。所以，大约一年前，我之所以突然火起来，并开始全职做创作者，正是因为我能在研究生宿舍里拍视频。那地方真的什么都没有。你们可以看到，墙面完全是空的。Speaker: Yes. Yeah, so another editing tip trick I really like to use is transforming the visuals. So, the reason I actually blew up and became a creator like full-time like a year ago in the first place was because I was able to make videos out of my like grad school dorm, which was really like there was nothing. Like as you can see like the walls are completely blank.

然后再对它进行改造。比如我加了一个机器人，它会动；还加了一个窗户、搁架、灯、风扇，还有一张旋转的黑胶唱片，诸如此类。当时还很早，那还是 Photoshop 生成式填充刚出来的时候。And then transform it. Like I added like a robot and it was moving and like a window and I added shelves and lights and like a fan and like a turning vinyl disc and all of that. And this was really early. Like this was back in the days of like Photoshop generative fill.

但现在，你只要在移动版 ChatGPT 里用 Image Gen，就能轻松做到这一点，比如说：“我想增强一下背景，但要保持……但要让我自己完全，嗯，保持原样。”But now you can easily do this with Image Gen by in ChatGPT for mobile by just being like, "I want to enhance my background, but keep like but keep myself completely, you know, the same."

然后你可以在背景中进行遮罩处理。这是一种非常被低估的做法。只需一个提示词，就能让你的视频好看得多，尤其是当你没有条件使用很棒的布景时。And then you would mask in the background. This is a really underrated way of doing it. It's one prompt to make your video look so much nicer, especially if you don't have the luxury of a really nice set.

发言者：那么，作为一个问题，在添加机器人和背景时，你们需要描述得多具体？Speaker: Well, as a question, how specific did you have to be in terms of adding the robot, adding the background?

说话者：是的，所以用生成式填充的话，我只要把要填充的区域遮罩起来，比如在周围画个圈。我会在顶部周围画个圈，然后提示词就直接写“串灯”。我没有写得很具体。每次都会得到三个选项，然后我可以选自己最喜欢的那个。Speaker: Yeah, so with generative fill, what I could just do is mask out so like draw a circle around the area I want it to be filled in. So, I would draw a circle around the top and just be like literally fairy lights. I was not specific. I always got three options and I could select my favorite option.

现在好多了。那时候没那么好。不过，是的，我还是能得到这个结果。对。Now it's a lot better. Back then it was not so good. And yeah, I could still get this result. Yeah.

那么，再举几个例子，看看如何利用 AI 制作更好看的视频。现在，你可以用 AI 创造漂浮物体。我用几种不同的方法做到了这一点。我使用 Astra 的计算机操作功能，直接让它添加漂浮物体。So, a couple of other examples of how you can use AI to make better-looking videos. So, floating objects you can create with AI now. I did this in a couple of different ways. I use computer use with Astra to just be like add floating objects.

看看这个视频。它做的事情就是：在 Blender 里生成模型，将它们导出为 GLB 文件，再导入 After Effects，旋转模型并叠加到我的原始视频上。就这样，我们得到了漂浮的物体，整个过程几乎只需要一个提示词和一份参考素材。Refer to this video. And all it did was it went into After Effects. It generated the models in Blender, exported them as GLB files, put them into After Effects, rotated them, put them on top of my original video, and we had floating objects in barely a prompt and a swipe file reference.

第二个是一个比较老的例子，就是你刚才看到的那个。第三个例子是，我希望它是个 GIF，不过它其实是很酷的动画标题。之所以能做到，是因为 Image Gen 拿了一段文本，你知道，把它变成拼贴画、水彩画之类的，然后把它们全都合成一个 GIF。所以看起来很酷。Covacut 上还有更多教程。好吧，我只是随口一说。The second is an older example, which you just saw. And the third example is I wish it was a GIF, but it was really cool animated titles. That was done because Image Gen took like an you know like a a text and just turned it into like collages and watercolor and just compiled them all together as a GIF. So, it looked really cool. More tutorials on at Covacut. Okay. I'm just saying.

说话人：然后就还算可以。所以，我之前确实提到过这一点，但同样，我觉得录制过程中很重要的一部分就是有时候会出错。因此，修正错误的一个好办法是——我仍然觉得虚拟形象还不足以胜任整个录制过程；但如果你说错了一个词、说错了一个日期，或者说错了一句很短的话，那就很适合用它。现在的 AI 确实很擅长只修正那一小部分，然后你再把它剪辑进去。Speaker: and then kind of okay. So, I did mention this earlier, but similarly like I think a big part of recording is like sometimes you mess up. And so, a great way of just fixing it is, like, I still think avatars are not good enough to like do the whole thing; but it's great, like, if you say a wrong word, you say a wrong date, you say something short. Like, AI now is really good at just correcting that one small part that you can then just cut in.

而且能节省很多时间。说到这一点，我觉得你可以使用任何工具。我只是提一下我用的工具，但现在把你制作的视频剪成很多片段已经非常好用、非常简单了。所以，这是把内容重新利用到 YouTube Shorts、TikTok 和 Instagram Reels 上的绝佳方式。通常，一段长访谈从准备、拍摄到剪辑，大概要花我一个月的时间。And it saves a lot of time. And then I think to that point you can use any tool. I'm just using mentioning the tool that I use, but now it is so good and so easy to just clip the hell out of videos that you create. and so, this is a great way of just repurposing for like YouTube shorts, TikTok, Instagram reels. and so, I'll take one video like usually a long interview will take me about a month in terms of preparing for it, filming it, editing it.

所以，我肯定想要……里面有很多很棒的精彩片段，我也肯定想确保自己能找出最好的那些，并把它们发布出去。作为其中的一部分，我觉得写配文也很有帮助。AI 生成的配文一眼就能看出来。你可以做很多事情，让配文听起来不像是 AI 生成的。我觉得首先，当然是要研究自己的表达风格和品牌。第二，这时候素材库就特别有用了。你知道，我总会收藏一大堆自己很喜欢的推文，这也是一种素材库。至于研究不同的形式，我觉得关键是，第一，你得确保不同的表达风格有所区分。and so, I definitely want There's a lot of great sound bites in there and I definitely want to make sure that I'm being able to identify the best ones and get them out. to as part of that, I think one thing that's really helpful is also writing captions. it is very obvious when a caption is AI generated. There's a lot of things that you can do so that your caption does not sound AI generated. I think one is of course obviously kind of studying your voice and studying your brand. I think two, this is a place where the swipe file comes in so handy. and I you know, I always bookmark a bunch of tweets that I really like and so that's also a form of a swipe file. in terms of studying different formats, I think a key is also like one, you have to make sure that you're differentiating different voices.

比如说，我个人的表达风格和公司的表达风格，等等。你始终需要确保区分不同的形式，无论是长篇访谈、技术演示，还是简短对话，等等。我觉得这里还有一件非常有帮助的事，虽然没有提到：我很喜欢这么做，维基百科上有一篇文章，标题大概叫“AI 写作的迹象”，我会直接把它粘贴进去，然后说：“不要做这里面提到的任何事情。”而且效果确实挺不错的。最后我想说的是，这又只是一个你可以使用的工具。So like my voice versus my company voice, etc. You always need to make sure that you're differentiating different formats, whether it's a long-form interview, it's a technical demo, it's a short conversation, etc. and I think another thing that is really helpful here actually, which is not mentioned, is I love doing this, but there's this like article on Wikipedia that's called like signs of AI writing and I will always just paste it in and be like, do not do anything that is mentioned in here. And it's actually pretty good. and then the last thing that I will say and this is again, just one tool that you can use.

这是我使用的工具。最初其实是 Swyx 向我推荐的。当然，我在整个流程的最后最后一步，实际上就是把所有这些内容发布出去。This is the tool that I use. Swyx was actually the one who put me on to it initially. but I at the very, very end of the process, of course, is actually posting all of this.

所以，你知道，你有一段视频，还有六个剪辑版本；你可能想在接下来的六周里，每周二发一个，然后还想把它发到五个不同的平台上，而且真的不想自己写文案、处理这一堆事。再说一次，这种情况特别适合用那些面向消费者的产品提供的各种 API：你只要告诉 ChatGPT“拿这些文档帮我把事情办了，顺便设置好”，它就会全都给你设置好。不过，我发很多内容基本上就是通过 Buffer 来发的。我会说：“嘿，这是一个文件夹，里面有这些帖子。”And so, you know, you have a video, you have six cutdowns; you want maybe one cutdown to post every, like, Tuesday for the next six weeks, and I want to post it on, like, five different channels, and I really don't want to write the captions and do all this myself. again, this is a great one where there's so many APIs out there for all of these like consumer products that you just tell ChatGPT like, take this docs and do it for me and like set it up and it sets it all up. but this is like basically how I post a lot of my content is through Buffer. I'm like, "Hey, here's a folder of all these posts.

每周二发一条，把它们安排到所有这些不同的平台上，自己研究一下每个平台的最佳发布时间，然后写一些我可以提前审核的配文。”Post them one every Tuesday, schedule it for all these different platforms, figure out and like do some research yourself about what the best time is for each of these platforms, and then write some captions that I approve ahead of time."

就这样，你一下子就有了够用好几周的内容。对，所以我想，这跟我刚才提到的很像：我有针对 TikTok、Instagram 和 YouTube Shorts 的脚本——抱歉，是技能。然后我会说每周三发布。并且先把字幕发过去审批。这个也算是……对。And then just like that, you have content for weeks. yeah, and so I guess this is very similar to what I just mentioned in terms of I have scripts sorry, skills for like Tik Tok versus Instagram versus YouTube shorts. and then I'm saying to publish every Wednesday. And send it captions for approval first. And then this also is kind of yeah.

发言者：是的。我们已经经历了很多，建立了各种系统和流程，而且希望每周都发布内容，并确保内容质量。我们也想回顾一下，弄清楚怎样才能改进流程。这是我们最喜欢的功能之一，绝对也是我最喜欢的功能之一：审视我的流程，回顾我的视频制作流程。告诉我时间主要花在了哪里，并建议我把哪些重复性任务做成工具或实现自动化。Speaker: Yeah. so with all of our systems and all of our processes and we've went through a lot and we want to like post every week and we want to make sure it's good. We also kind of want to take a look back and understand, okay, like how can we be better in our process? And one of our favorite skills, like this is for sure like one of my favorite is to review my process, review my video creation process. Show me where I spend the most time and suggest repetitive tasks I could turn into tools or automate.

我觉得很多时候，作为忙碌的人，我们花很多时间进行创作，却没有太多时间回顾并梳理所有流程，找出效率低下之处。但其实，如果我们想随着时间推移建立更好的系统，就能更多地专注于创意，以及那些最能带给我们快乐的事情。I think a lot of the time, as busy people, we spend a lot of time creating, and we don't have a lot of time to kind of look back and go through all of our processes and understand inefficiencies. But really, if we want to build better systems over time, so we can focus more on like the creative aspect and the stuff that gives us the most joy.

所以，这是我会每周运行一次的东西。比如，我会指出：“哦，你可能需要更新一下你现有的这些高级技能，因为它们目前没有发挥出最佳效果”，诸如此类。这是一个非常简单的提示词，可以帮你节省很多时间，并构建更好的系统。So, this is something that, you know, I would run every week. And for example, I would identify like oh like you probably need to update these premier skills that you have because they're not being the most effective and so and so. And that's a very simple prompt that would save you a lot of time and build better systems.

发言人：那么，这揭示了哪些事情？能举几个例子吗？Speaker: So, what are some examples of things that this has surfaced?

说话人：是的。Speaker: Yeah.

发言人：对，像是几件事。比如，它发现我早上会在两个不同的地方梳理待办事项。所以它就说：“哦，你主要查看这个 ChatGPT 空间，这是我们新建的一个地方，用来放文档、幻灯片之类的东西。我现在已经把所有内容都移到一个文档里了，但它还是把所有内容都发到一个 Slack 讨论串里，而我从来不看那个讨论串。”所以，这就是这个技能告诉我的，它说：“嘿，我一直在这个讨论串里给你发这些提醒，但你从来不看这个讨论串。”Speaker: Yeah, like a few things. So, for example, it identified that I kept two different places for my morning triage of things to do. And so, it was like, "Oh, you mostly check this ChatGPT space, which is our new kind of like place for putting like docs, slides, etc. Like I've now moved everything to one doc, but it's still surfacing everything over a Slack thread that I never check." So, that's what this skill told me that was like, "Hey, like I'm sending you all these reminders on this thread, but you're never checking this thread.

所以，就像是你没有正确处理你的视频一样。它还发现了另一件事，就是一些非常小众的内容，涉及 Premiere MCP 以及如何操作 Premiere。它当时就像是在说：“哦，我正在运行所有这些检查，来确认视频是不是正确导入了。”So, like you're not working on your videos properly." Something else it also identified was like some really niche stuff when it comes to like the Premiere MCP and like operating Premiere. And it was like, "Oh, like I'm running all these checks on understanding like if like the videos are importing correctly.

“每次我打开 Premiere，这项检查都要花我很多时间。我不需要做这项检查。”我就说：“好，那我们就不做这项检查了。”这样快多了。对，所以同样地，我们可以每月回顾，不只是我们的流程及其效率，也可以回顾我们的帖子。就像 Sarah 之前说的，我们可以看看：“具体来说，我账号上表现最好的帖子有哪些？”这样我就能从中学习，随着时间推移不断改进我的内容。Like every time I open up Premiere, like this check takes me a lot of time. I don't need to do this check." And I was like, "Okay, let's not do this check." And it was a lot faster. Yeah, so this is also similarly we can review monthly not just our processes and their efficiencies, but also our posts. And like you know, Sarah was saying earlier, we can look at, "Okay, what are the best better performing posts on my account specifically?" So, I can learn from them and improve my content over time.

还有，也更新一下我的技能。好。我觉得有一件我们特别想强调的、比较元层面上的事是：如果你参加完这个工作坊后得出的结论是“啊，那我就去创作一堆其实只是垃圾内容的 AI 内容”，我们会非常难过。我觉得你真正需要思考、内化并相信的是这一点：内容创作中的一切都非常模糊，我没法具体地告诉你“照着 XYZ 做，你的视频就会特别好”。And also update my skills. Okay. I think one kind of meta thing that we want to really emphasize is that we would be really sad if your takeaway from this workshop was like, "Ah, I'm going to just go create all this AI content that's actually just slop." Like I think the way that you really have to think about it and internalize it and believe because everything in content creation is very like wishy-washy and I can't concretely be like, "Do XYZ and your video will be really good."

但我觉得，我认为我们双方都想强调的一点是，归根结底，这些工具就是用来帮助你的，比如把那些特别繁琐的事情自动化，让你真正把内容创作当作一门手艺来对待、去打磨，也能不断学习、持续进步。我觉得如果没有这些工具，除非你投入大量时间，否则很难知道自己做得是否有效，或者是否正走在通往更成功的道路上。所以，无论是写脚本还是构思创意，你都应该创作多个不同的版本。But I think the important thing that I, I, we both want to emphasize is that at the end of the day these tools, right, are just to help you so like automate away the things that are very tedious, so that you can actually treat, create, treat content creation like a craft and so that you can learn like constantly and improve. I think without these tools it's very hard to know like unless you spend a lot of time whether what you're doing is working or whether you want to are on a track to be like more successful. And so with scripting or ideating like you should be creating multiple different versions.

AI 应该帮你制作这些不同版本，最终供你查看。它应该负责添加字幕这类繁琐工作，而通常像旋转物体这样的操作会花上你好几个小时。Like the AI's should be helping you create these different versions that ultimately you are looking at. It should do the tedious work of like adding these captions and normally like the rotating objects like that would take you hours.

而且你知道自己想做这个，你知道自己想要旋转的物体。现在你却要花好几个小时去做，而 AI 本来可以替你完成。但归根结底，这是你的手艺，也是你的表达方式，你始终得掌握主导权，否则就没人会看你的内容。And it's like you know you want to do it. You know you want rotating objects. Now you're like wasting hours doing it versus like the AI can do it for you. But at the end of the day like this is your craft and like this is your voice and you always have to be in the driver's seat otherwise nobody is going to watch your content.

说话者：百分之百。我觉得，关于创作在如今 AI 能帮我们生成这么多东西时意味着什么，我们确实冒出了很多哲学层面的问题。我们刚才也给大家展示了很多不同的工具、流程和系统。但没错，它们的唯一目标就是让我们更接近自己想表达的东西，以及我们自己的声音。Speaker: 100%. I think this, like, there's been, like, a lot of, like, philosophical questions have come up for us when it comes to, like, what does, like, creation and you mean now when, like, AI can help us generate so many things? And we guys, we just showed you guys so many different, like, tools and processes and systems. But yeah, like, the one goal of it is to, like, get closer to, like, the thing we want to say and, like, our voice.

而且，我觉得我们现在的角色，就是构思那些大创意，并把这些工具看作是越来越能帮助我们将这些创意付诸实践。然后，A 是聚焦于我们的品味，你知道的，还有参考素材和灵感收藏夹；B 是思考我们想要创造哪些大创意；C 则是利用所有这些工具，既然工具变得更好了，就创造更大、更好的东西。And, like, I think the role of us now is, like, to think of, like, the big ideas and treat these tools as, like, getting closer to help helping us to execute on those ideas. And like A honing in on like our taste, you know, references and swipe file. B thinking about like the big ideas we want to create and like C like leveraging all the tools to create bigger things and better things now that we have better tools.

设备与家庭录音室Equipment and Home Studios

聊聊我们最喜欢的装备。就是分享一下我们具体用的东西。对，入门套装。所以我可不觉得我的装备算是入门套装。说实话，我用的是索尼 FX3。我用的……那就……好吧，确实有点过头了。A bit on our favorite equipment. So this is just sharing exactly what we use. Yeah, starter pack. So I would not say my stuff is a starter pack. Not going to lie. I use the Sony FX3. I use so that's just Okay, it's a bit overkill.

发言者：报个价。Speaker: Give a price.

说话者：好吧，我的相机大概是我买过最贵的东西。机身要 2500 美元左右，镜头还要再花 2500 美元左右。它是我买过最贵的东西。这是一台电影摄影机，也可以说是一台创作者相机，实际上达到了电影级的水准。Speaker: Okay, my camera is like my most expensive purchase ever. It's like it's 2.5k for the body and it's about another 2.5k for the lens. It is my most expensive purchase. It is a cinematic camera that is like the creator camera that is actually like cinema grade.

比如说，你可以在电影院放映它。所以这有点大材小用。不过在那之前，我用的是最便宜的相机：一台 300 美元的佳能 EOS R50。Like you can show it in theaters. So, it's a bit overkill. But before then, I had the cheapest camera. It was a $300 Canon EOS R50.

不过，没错，我用的是索尼 FX3。我会用三脚架。Peak Design 有碳纤维三脚架，真的很不错，又轻又结实。But yeah, I use the Sony FX3. I use a tripod. Peak Design has carbon fiber tripods which is really good. It's very light, very strong.

Photodiox Gobo 可用于营造类似暖色窗光的效果。Mic Mini 大约 60 美元，音质非常好，你甚至可以用它通过 WhisperFlow 和智能体交谈。所以非常实用。Photodiox Gobo for creating effects like a warm window effect. And mic mini is like $60 and it's for really good audio that you can use even for talking to agents on WhisperFlow. So, very helpful.

说话者：是的，我觉得 Rode 和 DJI 的迷你麦克风可能算是行业标准。它们都挺便宜的。我觉得入门相机的话，索尼 ZV-1 很不错。价格大概在 500 美元左右，但真的很值得投资。我觉得大多数 YouTube 视频博主都会默认选这款，或者选佳能 Mark 系列，比如 Mark II。Speaker: Yeah, I think like Rode and DJI minis are probably the industry standard. They're both pretty cheap. and then I think a good starter camera is the Sony ZV-1. I think it's probably around $500, but it's such a good investment. And I think most like YouTube vloggers like either default to this or like the Canon Mark like Mark II.

不过我觉得那个现在好像已经停售了，大家都在转用这个。然后，作为几乎最后一张幻灯片，我想介绍另一位我们都非常敬重的创作者 Matt Palmer。他之前在 Repl.it 工作，现在在 SpaceAct；他会分享一些很棒的居家内容。实际上，他还发布了一份非常棒的资源，我们经常会参考。这就是他的入门套装，里面列出了你在家搭建时可以做些什么。如果你想投入一点钱，或者想为公司搭建一间工作室，这份入门套装真的非常棒。But I think that's like no longer sold and everyone's switching to this one. And then as a very almost last slide, another creator who we both really respect, Matt Palmer, who was previously at Repl.it and is now at SpaceAct, was hacks, does great like at home content and he actually published this really great resource that we've referenced a lot. but this is like his starter pack and these are all like what you could do with an at home setup. If you wanted to invest a little money or if you wanted to build out a studio for your company, this is like a great great starter pack.

刚才我们谈到的一些内容这里也有提到。非常感谢大家聆听我们的分享。我想我们还剩一点时间，大概有 20 分钟，可以回答大家的问题。这是我们在社交媒体上的账号，欢迎随时联系我们。And some of the stuff that we just talked about is also mentioned here. And yeah, thank you so much for listening to our talk. I think we have a bit of time left. So, we have like 20 minutes to answer any questions you have and this is our account handles on our socials. Feel free to reach out.

发言人：如果你们需要积分或套餐，直接私信我们。Speaker: And if you want any credits, plans, just DM us.

发言者：是的，也欢迎反馈。尤其是我个人对计算机的使用很感兴趣，所以请告诉我你的看法。有问题吗？Speaker: Yes, and feedback. Especially like I have a personal interest in computer use, so please let me know what you think. Questions?

问题与讨论Questions and Discussion

说话者：所以我的大部分东西大概都放在 Notion 里。我觉得你其实可以用得相当随意、不太讲究结构，也完全没问题。我觉得我的灵感素材库就在 Notion 里。我的所有脚本也都在 Notion 里。我把所有脚本都放在同一个地方，比如我过去写的所有脚本都放在一个地方。所以我装了 ChatGPT 的 Notion 连接器，它就……其实这很……其实你不用想得太复杂。它会帮你全都搞定。Speaker: So most of my stuff probably lives in Notion. Like I think you can actually be pretty unstructured with it and get away with it. I think like my swipe file exists in Notion. All of my scripts exist in Notion. I have all of my scripts in one place, like all of my historic scripts in one place. And so, I have the Notion connector for ChatGPT and it just There's actually it's very There's actually like you don't have to overthink it. It will do it all for you.

发言者：我确实会想得太多，但我也认同，过度思考从来都不是好事。不过我也可以分享一点。我以前经常用 Notion。最近我换到了 ChatGPT 空间，因为我觉得用起来特别方便，好像不用通过 Notion 连接器，但我很喜欢 Notion 的设计方式。Speaker: I do overthink it, but I also agree overthinking is never good. But I can also share a bit. I used to use Notion a lot. I recently switched to ChatGPT space cuz it's just like very easy to like I think not need to go through the Notion connector, but I love the way Notion is designed.

所以这就像是一种有来有往。我对自己的流程有着非常、非常精细的掌控。我有一个技能，涵盖所有与操作 Premiere 有关的内容。比如，我会把所有最佳实践都放进去，并随着时间推移，更新我关注到的低效之处；像调色、音效这些内容也都包括在里面。So it's like a give and take. I'm like super like hyper control of like my process. I have like one skill for everything to do with operating Premiere. So like all of the best practices that I update with like the inefficiencies over time I care about, I have everything in there for like color grading, sound effects.

我有一个字幕技能，它像这样归在 Premiere 技能下面，作为子技能。所以每次我调用 Premiere，它就会说：“哦，我看你现在处于流程中的剪辑阶段，而且音效已经做好了，但我看你还没有字幕。”I have a caption skill and it's all grouped under like this Premiere skill bracket as like sub skills. so every time I call upon Premiere I would it would be like, "Oh, like I see you're in the editing stage of the process and I see that your sound effects are done, but I see you don't have captions yet."

所以它有一个流程清单，大概从第 1、2、3、4、5、6、7 步一直到第 12 步。每一步都有相应的技能，而且我一直在不断更新它。我也经常回头检查，确保它易于阅读，因为那个技能对我来说是最重要的。也许我应该分享一下那个技能。嗯。So like it has like this process list of like 1 2 3 4 5 6 7 to like 12. And it has like skills for each step and I'm constantly updating it over time. Like I'm constantly looking back at it, making sure it's readable cuz that skill's like the most important skill to me. Maybe I should like share that skill. Yeah.

发言者：我觉得对我来说，Dots 最让我期待的用法可能有两种。第一，我觉得是自动化。比如，它可以持续监控 Twitter 或 LinkedIn，看看有没有表现特别好的灵感内容、热门话题，然后把这些内容呈现出来，并持续关注。第二，是监控你的内容表现如何。我觉得，如果有这样的功能，能定期检查并持续查看，然后提醒你“这条评论应该回复”，就很不错。Speaker: I think to me the ways that I would be most excited for Dots is probably one, I think with automation. So, in the sense of like it can be constantly monitoring like Twitter or LinkedIn at things that it's like oh, here's some inspo that's performing really well, here's a trending topic, like in surfacing that and kind of looking at it constantly. And I think two, to the point of also monitoring how well your content is performing. I think something that can like regularly be like, okay, it's like constantly looking this is like a comment that you should reply to.

看这个，表现得非常非常好。也许你想要一些建议，看看可以如何从中学习。我觉得你应该更新自己的技能之类的。Here's this is like performing super super well. Maybe you want to like here's like some wise, here's how you can learn from it. I think you should update your skills, that kind of thing.

发言者：是的。这对我来说真的很有意思。如果你们有人对 Dots 有任何反馈，我很愿意听听。对，Dots 和 Space 的关键区别在于，Dots 是主动的。Speaker: Yeah. This is really interesting to me. If any of you guys have Dots feedback, I would love to hear. Yeah, like the key thing about like Dots and Space is with Dots, it's proactive.

它不是像需要运行一个定时任务那样，比如每天检查一下我的内容。Dots 会主动提醒你：“嘿，这个视频表现超出预期，效果特别好。”或者：“你是不是忘了发布那个视频？”所以它是主动的。Instead of like needing to run like a scheduled like task, which is like oh, check my content every like day. Dots is proactively being like, hey, this video is outperforming, it's like doing really well. Or like oh, like did you forget to post that video? So, it's like proactive.

它就像不是在预定时间提醒你，而是感觉随时随地都在提醒。就像我最喜欢的 Dots 任务：只要有什么需要我立即处理的事，就告诉我。然后我就不看别的东西了，心想，好吧，我就看看我和 Dots 的聊天。它简直就是我自己的私人助理。It's like reminding you not at scheduled moments, but it feels like it's on the go just like my favorite Dots task is like just tell me if there's anything that needs my immediate attention. And then like I just like don't look at other stuff and I'm like okay, like I'm just like checking my chat with Dots. It's like literally my own personal assistant.

有了 Space，就像是把它与 ChatGPT、你所有的对话线程和任务整合在一起。所以我已经不用 Notion 了，虽然有些事情我还是会在 Notion 上做，比如那些更有创意的内容，毕竟它和 Chat 的沟通非常方便。你可以拆分出子线程，还能快速更新 Space；而且只要告诉你的智能体：“MD，这里就是我的一站式工作平台；把这些页面更新成这样。”就行了，所有东西都在同一个地方。With Space, it's just like a way to be integrated with ChatGPT and all of your threads and all of your tasks. So, I've moved off Notion, even though I do still some things on Notion, like the more creative stuff, just because it can talk to Chat very easily. You can spin off sub threads and, like, have it quickly update Space, and it's really easy to just, like, tell your agents, "MD, like, this is like my one-stop shop; like, update these pages for these things, " and it's all in one place.

说话人：我觉得对我来说，真正有帮助的一点是，我已经把 Twitter API 完整配置好，并将它连接到了 ChatGPT，这样它就能很轻松地提取数据。所以这真的很有帮助。我认为，最大的变化是，它不太体现在视频脚本上，可能更明显的是体现在文案上。我以前用的文案和现在的文案差别非常大，因为它真的会说：“好，这种开场钩子不适合这次采访，比如采访类内容，那我们来试试各种不同风格。”它还能告诉我：“这个表现很好，那个表现不好。”我觉得，要更公平地比较，一个不错的做法是，比如我拿一段较长的视频，剪出几个短版本，然后针对不同视频测试不同的文案之类的，再用 API 比较互动数据，因为这样一来，各视频的基础内容就更相似了。Speaker: I think the one thing that's really helpful for me is that I've actually like just fully set up the Twitter API and connected to it to ChatGPT and then it can like pull data really easily. And so, that's really helpful. In terms of, I think, the biggest thing is that it's less so, like, maybe on your video script, but especially with your caption. Like, the captions that I used to have versus now are, like, so different because it just really is like, "Okay, this type of hook is not working for this interview, like for interviews, like let's try out all these different styles, " and it can tell me, like, "This performed really well, this didn't perform well." I think a one nice thing to do it more apples to apples, for example, is if I like take a longer video and I have several cut downs and then I test different experiments with like the captions and things like that for the different videos, and then like using the API can compare the engagement, because then your base content is like more similar to each other.

对，完全同意。我觉得，要成为创作者，最快的方式大概就是……你可能对此也有自己的看法。我想说的是，要了解算法，我真正做过的唯一一件事，就是去看 Twitter 公开发布的算法代码库，了解它是如何运作的；你可以下载代码，也可以把它交给 ChatGPT，让它帮你梳理其中的一些见解。里面会讲到 Twitter 算法的评分机制之类的内容。Yeah, completely agree. I feel like the fastest way to like be a creator. you probably have thoughts on this too. I will say that, in terms of understanding the algorithm, the only thing I've really done is that Twitter actually open sources or like it's a public repo, in terms of how their algorithm works; and you can download it, and or you can give it to ChatGPT and have it like kind of help you talk you through some of the insights. And it talks about like the scoring and things like that for how the Twitter algorithm works.

这些内容都是公开的。我们有很多提示词都已经公开了。我不认为我们公开了任何具体技能。不过我也觉得，这对你个人来说非常具体，对吧？It's all public. We have a lot of our prompts out. I don't think any of our specific skills. But I also think it's very specific to you individually, right?

就像你会用这些提示来创建技能一样，不过这些技能捕捉的是我的表达风格，而我不一定认为这里的每个人都应该用我的口吻写推文。Like you would use these prompts to create the skill, but like these skills are capturing my voice and I don't necessarily think that everyone here should write tweets in my voice.

我觉得开源一些东西会很酷，不过，是啊，我确实想这么做。对，比如开源框架，没错。这主意不错。I feel like it'll be cool to open source some stuff, but yeah, I I do Yeah, like framework, exactly. That's a good idea.

说话者：是的。Speaker: Yeah.

说话者：所以，我觉得，对于视频和视频博客，我喜欢这样看待这件事，我想大多数人也会认同：你希望它能帮你做很多前期调研，但归根结底，最终成品应该由你来写。然后你可以用工具稍微润色一下语法，或者明确要求它尽量少改。我确实觉得，如果你不想让内容听起来像 AI 生成的，有一些很有用的做法，比如多用指标、数字和例子，这些会让内容显得更有人情味。Speaker: So, I think the way that I like to think about it for both videos and vlogs is that and I think a most people would agree is that you would want it to help you do a lot of the preliminary research, but that at the end of the day like or, the final product should be written by you. And then you can use a tool to kind of like clean up the grammar or like be very explicit that it should have make very little edits. I do think when you don't want to sound AI generated some like really helpful things are like you should use a lot of like metrics, numbers, examples. that kind of makes it feel more human.

我觉得，写作时始终要真正写得很个人化，多写一些轶事。就像有一些特别好的……其实有很多框架可以帮助你让内容听起来更个人化。I think always actually being very personal with how you write a lot of anecdotes. There's like the really good There's a lot of frameworks out there for how you can make content sound more personal actually.

这背后其实有一整套科学原理。你会发现，有些框架是政客在所有演讲中都会使用的，目的是让人们深深地被吸引。所以，你可以找到这类东西。There's actually a whole science behind it and you can see there's like frameworks that like politicians will use for all of their speeches for how to make people feel really drawn in. So, you can find things like that.

说话者：哦。我……这很有意思。我得研究一下这些框架。这个问题真的很好。Speaker: Ooh. I That's interesting. I have to look into the frameworks. The question is like really good.

我想稍微补充一下 Sarah 刚才说的。我觉得还有两件事也特别值得推荐，至少对我这种在比较偏 Instagram、YouTuber 这种主流生态里取得过一些成功的人来说。第一，去真实世界里生活，体验各种各样的事情，并留意那些吸引你的东西。我觉得大家……我觉得“品味”这个词有点被用滥了，但每个人在生活和体验不同事物时，都有自己独特的视角。这真的非常重要。I guess I'd like to add on a little bit onto like what Sarah's saying. I I feel like two other things that I would also really recommend, at least like as someone who's like found like success in kind of the more like Instagramy, like YouTuber-y, like more like normie ecosystem, is like one: like live in the real world, experience a lot of things, and like pay attention to the things that like draw you to them. I think people I think taste is a bit of an overused word, but I think everyone has like a personal POV in the way they live their lives and experience different things. It is so important.

你更多地活在现实生活中，而不是试着吸收网上看到的东西，然后想着：“好吧，我要采用那种心态。”You live more of real life and not try to like absorb things you see from the internet and think like, "Okay, I'm going to like adopt that mindset.

“我要采纳这个。”因为这样会妨碍你形成非常鲜明而独特的观点。我真心相信，Sarah和我之所以能在内容创作上取得成功，部分原因就在于我们基于真实经历，逐渐培养出了非常鲜明的观点。第二点是，把自己当作生活和经历的策展人来看待。对自己选择做的事情，要有明确的目标和意识。我觉得，这也是一种很好的框架，可以用来指导内容创作，以及你做的任何事情。I'm going to adopt this." because it's going to prevent you from developing a very strong and unique POV. I really deeply believe the reason Sarah and I have succeeded in content creation is in part because we have had really strong POVs that we've cultivated over real experiences. And I the second thing to add on is just like treat yourself and think of yourself as a curator of your life and of experiences. And like be very like intentional about the things you choose to do. And I think that's a good framework to also approach content and anything you do in general.

说话人：我想再补充两个比较 anecdotal 的例子。之前我们有个很好的例子：我有工程背景，然后试着创作内容。我想，如果你熟悉 Tarik，他是 Cloud Code 的开发者关系（DevRel）人员，他有句很棒的话，叫“播种与收获”。所以，创作真正真实的内容有一种方式：你不是坐下来就想“我要创作内容了，我来弄点什么吧”。尤其是如果你是工程师，你其实处于很有利的位置；如果你是创始人，也一样，因为你已经花了很多时间在“收获”上了。Speaker: I think two more like kind of anecdotal things that I will say. I think earlier we had a great example of like I'm coming from this engineering background and then I'm trying to create content. I think like Tarik, if you're familiar, who is like a dev rel at Cloud Code, has this like really great thing that he likes to say which is like reaping and sewing. so one way to make really authentic content is like you don't just sit down and you're like I'm going to create content, let me like something. It's like especially if you're an engineer, you're actually in a great position or you're a founder, you're in a great position because you've spent so much time doing the reaping already.

然后是收获，对吧？也就是你做的所有工程工作，比如说你写的所有代码，以及你亲自动手时学到的所有东西。And then the reaping, right, is like all the engineering work that you do is all the is like, you know, all the code that you write, all the learnings that you've had like being really hands-on.

这也能帮助你创作出非常真实、而不是过于泛泛的内容。还有一个我想提的轶事是，如果你听说过 Thijs Simonian 这个名字的话，他曾是 OpenAI 的实习生，制作了很多非常棒的 Astra 演示，比如机器人给金门大桥涂漆，或者能够飞越旧金山等等。对他来说，很多灵感并不是刻意想出来的，而是像洗澡时冒出的念头，或者在某个随机时刻突然出现；不过他本人也是个很有创造力的人。他提到过，比如他做过这样一个视频：你只要给自己的衣橱拍几张照片，它就会生成一个 AI 衣橱，让你更轻松地搭配穿着。And then that also helps you create really authentic content that's not like overly generic. and then the other anecdote that I will say is if you're familiar with his name is like Thijs Simonian who was an intern at OpenAI and he created a lot of the really great Astra demos. Like the robot painting the Golden Gate Bridge or kind of being able to fly over San Francisco, etc. And like for him, like a lot of his inspiration isn't like it's right it's like shower thoughts, it's like at random moments, but he himself is also like a very creative person. And he cites this like oh like he did this like this like techni-this video about his about like you just take pictures of your wardrobe and then it creates like an AI wardrobe and it makes it really easy for you to dress yourself.

他当时说：“对，这想法就是这么来的，因为我妹妹特别喜欢时尚，我当时正好在跟她聊时尚，然后这个想法就这么冒出来了。”所以我觉得，跳出这个科技圈子，让自己真正顺着天生的好奇心去探索，这一点真的非常非常被低估了。He was like "Yeah, like that just came because my sister's like really into fashion and she I was just talking to her about fashion and then that's how this idea came about." so I think it's like very, very underrated of like exiting this tech bubble and just like letting you actually follow your natural curiosities.

说话者：我是说，我觉得视频最能鲜明地展现我的个人风格，因为我非常注重视觉表达，而且我真的很喜欢策划和创作视频。其次就是音乐。我觉得尤其是在 Instagram、YouTube、TikTok 这样的平台上，让内容走红的关键就是音乐、视觉和文字之间的契合。如果一切都契合，内容就会走红。要让它们完全契合确实很难，但为了尽可能接近这种契合，我总会在创作之前先选好音乐。Speaker: I mean, I think my voice is my most prominent through video just because I'm such a visual person and it's just something that I really enjoy like curating and developing. secondarily, it would be music. I think especially on like platforms like Instagram, YouTube, TikTok. Like the key thing that makes things go viral is alignment between music and visual and text. If everything is aligned, it will go viral. It's just very hard to make it all align, but I always to get closer to that alignment, I pick the music before I make

说话者：是指让它们对齐吗？Speaker: mean to that to have alignment?

说话者：比如对齐。举个例子，如果你看过那个跳舞的狗的视频，就是那只黄色的跳舞狗的视频。Speaker: Like alignment. So for example, if you saw that like dancing dog video, like that yellow dancing dog video.

发言人：谁看过那段黄色跳舞狗的视频？Speaker: Who's seen the yellow dancing dog video?

说话者：好吧，就像两个人。好吧。我在互联网的某个角落看到一个视频，配的是 Steve Lacy 的歌，歌名好像叫《Playground》，然后里面有一只黄色的狗在跳舞。我马上就想到了它，因为那只跳舞的狗、音乐，还有叠加在上面的画面，整体氛围特别协调。网上这一群特定的创作者，都是拍电影感视频的创作者，大家都做了相关视频，因为这一切实在太契合了。Speaker: Okay, like two people. Okay. I'm on some corner of internet, but it's to, like, Steve Lacy's song, like it's called "Playground" and then there's, like, this yellow dancing dog, and it immediately comes to mind because, like, the vibe of the dancing dog and that music and, like, the visuals that's overlaid on is so coherent. Like this particular group of creators on the internet, just cinematic creators, like all made videos because it was just so aligned.

那种感觉真的特别棒，特别有共鸣。很难说清它到底意味着什么，但就像所有东西都恰到好处地融合在一起，汇聚起来营造出一种氛围。所以我最喜欢的是音乐，还有视觉效果之类的，不过不知道你是不是也一样，Sarah。It was such a vibe. It was so resonant. it's hard to describe what it means, but just like when it all fits together, when it all goes together and it creates a vibe. So music and like visuals is my favorite, but I don't know if that's the same for you, Sarah.

说话者：我觉得这就是我实际剪辑时喜欢采用的方式。比如对我来说，我的视频不太追求电影感，更多是偏教育类的，或者是一些编程内容、技术教程，又或者是讲解某个工程概念。我觉得大部分内容都在脚本里。对我来说，这是最重要的，其他一切都算是锦上添花。所以这就是为什么我真的很喜欢把工作外包出去。Speaker: I feel like the way that I like to do it in my actual editing. Like so for me, where my videos are less about being cinematic and they're more so about like being educational or it's some like coding to it's like some technical tutorial or it's like explaining some engineering concept. I think most of it is in the script. Like that's the most important thing for me and then everything else is kind of icing on the cake. and so that's why it's like to me, I really like outsourcing.

像字幕这种东西真的特别繁琐。AI 生成的字幕总是错的。所以这才是最花我时间的事情，而我真的只是让 ChatGPT 在我的桌面电脑上操控 CapCut，它就会把所有字幕都修好。它还会添加所有音效。就像，我会说：“这些是我最喜欢的。”Like captions are super tedious. AI-generated captions are always wrong. and so that is what's like taking me hours and I literally just have ChatGPT controlling CapCut on my desktop and they will fix all of the captions. it will add all of the sound effects as well. Like, it I'm like, "These are my favorite ones.

比如，把它加进去，这样每当视频——每当画面上出现一张图片时，就用这个音效。每次转场的时候，也用这个音效。”然后说到文字动画，我就会说：“我有一些偏爱的效果。”接着我会把你想在字幕中特别强调的短语，做成屏幕上特别大的动画文字。Like, add it so that whenever a video whenever an image pops up on the screen, you use this sound. Whenever you do a transition, you do this sound." and then in terms of text animations, like I'm like, "I have like favorites." and I'll just like any phrases that you want to really emphasize out of the caption, like have it just be like really big animated text on the screen.

发言者：我认为完全可行。Speaker: 100% I think it's doable.

说话者：是的。Speaker: Yeah.

说话人：不过这要看你想做什么类型的视频。比如说，对于一个不太想亲自操心的创作者来说，我想边说边告诉你，比如“哦，这条不错”，或者“把这条剪掉”。甚至我可以在讲到一半时停下来，说：“我想让这张图片出现在屏幕上。”我知道有个创作者，他也在 OpenAI，他叫 Jason。他就只用一条视频，一镜到底地剪出了一整段大概 15 分钟的视频：他在视频中间直接说“我想把它剪成这样”。不过，这取决于你想要多大程度的控制权。Speaker: It depends on what kind of video you want though. Like, for like a creator who's a bit more hands-off, like, I want to talk and I want to like you know, even during talking just be like, "Oh, I like that take." or like, "Cut that take." or be like, "Oh, I can like even stopping in the middle of the script to be like, "I want this image to go on the screen."I know, like, a creator like, he's also at OpenAI's like, his name is Jason, and he just, like, edited a full, like, 15-minute video, like, without, just, like, in one shot, through just a single video where you're talking in the middle of the video saying, "I want it to be edited like this."But, it depends on the control.

如果你想要很强的控制权，那就做不到。如果你不介意放弃控制权，那就可以。If you want a lot of control, you cannot do it. If you don't mind relinquishing control, you can.

发言者：创作自由。Speaker: Creative freedom.

发言人：好的。Speaker: Okay.

说话人：创作自主权。对。所以，我觉得可以这样理解：不是单纯地说“哦，这类内容表现得特别好”。我觉得这对识别内容框架很有帮助。比如，我认识很多人会这么做，他们基本上会去看 LinkedIn，尤其是我觉得 LinkedIn 上特别讲究内容框架和文案。你基本上可以说：“这些都是表现不错的内容。”Speaker: Creative control. Yeah. So, I think the way that I would think about it is like instead of it's just like, "Oh, this like category of content is doing really well."you like I think it's really helpful at I date at identifying frameworks. So, like for example, like I know a lot of people who do this, but they'll basically look on LinkedIn, especially cuz I think LinkedIn is such a like frameworks captions game. and you can basically like, "These are all the ones that are performing well.

这就是框架。接下来，看看你是怎么把它应用到 XYZ 主题上的。“所以，不过我同意你的观点，就是说，如果你只看表现最好的内容和话题，那你总是会稍微落后一些。”Here's the framework. Now, here's how you like apply this to XYZ topic."So, but I agree with your point that like if you're just only looking at the best performing content and the best performing topics, you're like always slightly behind.

发言人：对。Speaker: Right.

说真的，我只会把它看作一个框架。至少我是这么做的。Speaker: So, I would just think of it as a framework. At least that's how I do. it.

发言者：觉得那个……哦，抱歉，快速补充一下。也许有一件事能有所帮助，那就是异常值理论。比如有时候，你知道，举个例子，有一个 YouTube 视频的表现会远远超过其他视频。Speaker: think the one Oh, sorry. Just to quickly add on. The one thing that could help maybe is outlier theory. So like there's sometimes like, you know, for example, a YouTube video that just completely outperforms.

而且它就像是频道里独一无二的那条视频。它可能会非常不同。比如说，我之前展示的那个 YouTube 研究工具，它专门用来找出异常值。它有一个滑块，可以从频道正常平均播放量的 1 倍调到 20 倍。And it's just like that one of one on a channel. And maybe it's extremely different. Like for example, the like the tool I showed earlier for the YouTube research tool, it's specifically designed to find outliers. Like it has a slider that goes from like 1x to like 20x the normal like average views on that channel.

而且你确实能看到他们在缩略图上做了一些特别有意思的尝试，尤其如此。他们在缩略图方面有很多创新，做出了很酷、还会走红的缩略图。不过，关于离群值理论，我确实明确请 ChatGPT 帮我想过。说的是从全职内容创作者，转变成现在这样一边在 OpenAI 工作、一边兼职做内容创作者。And you can really see them doing some really interesting thing with a thumbnail especially. Lots of innovation with really cool thumbnails that go viral. but yeah, thinking about outlier theory is something I've asked ChatGPT to do explicitly. For going from like full-time to like now like part-time content creator but also at OpenAI.

就像以前一样，坦白说，当你是自雇人士、创作就是你生活的全部，而且又是第一次做这件事时，你多少会没有边界感。比如我那时就是从早忙到晚，但我真的很喜欢，因为你知道，你掌控着自己的人生。所以那时候几乎一直都在忙，完全没有休息时间。现在我在 OpenAI，还是总在做些什么，不过我想说，我上班时有很多时间都花在和许多用户交流、构思我们账号上的内容，以及为我们的账号制作内容上。Like before, I would like transparently when you're self-employed and creation is your entire life and it's your first time doing it, you kind of have no boundaries. Like I was just working like day to night, but I really loved it cuz, you know, you're in the driver's seat of your own life. So it was like constantly all the time. No downtime. now that I'm at OpenAI, it's still like I'm always doing something, but I would say you know, I'm at work and a lot of time is both like spent talking to a lot of users and thinking of like content on our profiles and I'm producing content for our profiles.

我们也一直在修复 bug、和用户交流、传达产品反馈。这就是我们团队日常在做的事。不过我觉得，我也有很大的自由，可以为自己的受众创作。And we're also like constantly like fixing bugs, talking with our users, like relaying product feedback. That's just what our team does. And but I think I also get a lot of freedom to create for my personal audience.

这是工作的一部分。为开发者发声也是其中一环，而开发者的范围才刚刚拓展，不再局限于传统意义上的开发者。所以我觉得，我的团队也把我自己的工作视为我职责的延伸。因此，这件事仍然是我一直在做的，不过我会说，兼职创作内容和我目前的工作相当协同。That's a part of the job. It's part of like being an advocate for developers who have just expanded not, you know, beyond the traditional devs. So I think my team also sees my own work as an extension of my role. So it's still like constantly and all the time, but I would say it's like part-time content creation is quite synergistic with my current work.

发言者：所以我觉得最显而易见的一点是，现在各种 AI 个人助理层出不穷，对吧？你们的目标受众不再只是技术人员，现在还包括所有知识工作者。至少对我来说，这类非技术受众中最直接的细分群体，基本上就是那些身处技术环境、但本身不具备技术背景的人。比如他们在科技公司或 AI 初创公司工作，但担任的是非技术岗位。我觉得这对我们俩来说也是件好事，因为我们都有技术背景。Speaker: So I think the most obvious thing is that now that we have all the rise of all these AI personal assistants, right? You're not only technically targeting a technical audience, but now you have all of this knowledge work audience. To me at least the most immediate like segment of this non-technical audience is like basically people who are non-technical but working in like a technical environment. So may it be like it's a tech company, it's an AI startup, but they're like in these non-technical roles. and I think that is also a nice thing for both of us where we are both have these technical backgrounds.

不过，我们花了这么多时间面向这些消费类的非技术受众，我觉得这让我们能够更好地满足他们的需求。We but we spend so much time like for these consumer non-technical audiences that I think we're more allows us to cater to it a little more.

发言者：是的，我完全同意。比如说，一年前，开发者还是那种传统意义上的开发者，你知道，就是有相关背景的人。我觉得现在在 OpenAI，我们非常希望开发者不只是那一类受众，而是能把范围扩大到基本上所有人。我觉得我们希望所有人都成为开发者。然后我觉得，我们正在重新思考——我是说，我觉得我们正在重新思考，成为一名开发者意味着什么，以及我们如何与更广泛的人群交流。尤其是，你知道，硅谷的节奏非常快，发布的东西也很多；但不同群体之间也存在教育方面的差距。Speaker: Yeah, I completely agree. Like a year ago, like the developers this traditional like dev you know, background. I think right now OpenAI, we have a very big interest in developers not being that just being that audience, but like expanding to basically everyone. I think that's who we want all developers to be, like everyone. and I, I think we're like rethinking I mean, I I, I think we're rethinking a lot about what it means to be a developer, how we can speak to like a broad spectrum like of people along, like, especially, you know, Silicon Valley is like pacing so fast and there's so much that's been released; but there's also like an education gap between, you know, different segments of people.

所以这就像是一个开放问题，但我们希望每个人都能成为开发者。So it's like an open problem, but we want developers to be everyone.